“The Smart Grid Unveiled: How Pecan Street’s Big Data Research is Uncovering the Promise of a Customer-Driven Energy Revolution”

Brewster McCracken
Executive Director, Pecan Street Inc.

Brewster McCracken

Tuesday, June 5, 2012
5:45 p.m. – Networking Reception
6:30 p.m. – Presentation

Over the past two years, Pecan Street and the members of its University of Texas-based consortium have conducted a nationally significant smart grid field trial focused on consumer products. Through these field trials, Pecan Street is developing an unprecedented portrait of consumer behaviors and preferences and of how different types of retrofits, existing appliances and new products impact consumer behavior and home performance. In this presentation, Pecan Street executive director Brewster McCracken will reveal surprising early results from the nation’s deepest ever research on consumer electricity use. He will also provide insights into how big data analytics applied to electricity and natural gas offer the potential for a wave of new consumer products and services.


McCracken is Executive Director of Pecan Street Inc., a smart grid research and commercialization consortium headquartered at The University of Texas at Austin. McCracken was one of three global smart grid project leaders invited by the government of Japan to present at the one-year anniversary conference for the reconstruction of Fukushima in March 2012, and he was the lead author of Pecan Street’s successful smart grid stimulus application in 2009. He was elected to two terms on the Austin City Council, serving in a city-wide at large position. Through his elected position, he served as a board member of Austin Energy, founded and chaired the city council’s Emerging Technologies Committee and led the city’s collaboration with The University of Texas to establish technology incubators in bioscience and wireless technologies.

Prior to holding elected office, he practiced commercial litigation for nearly a decade with two large international law firms. He is an honors graduate of The University of Texas School of Law and of Princeton University, and he also holds a Masters in Public Affairs from UT’s Lyndon B. Johnson School of Public Affairs.