“Transmedia Storytelling”

Daniel Lorenzetti & Juan Garcia

Daniel Lorenzetti

Juan Garcia


Tuesday, November 9, 2010
5:45 p.m. – Networking Reception
6:30 p.m. – Presentation
Building on their successful “late break” presentation at SXSW Interactive 2010, Daniel Lorenzetti and Juan Garcia will provide a discussion about the new hot topic of “transmedia storytelling.” It has profound implications for politics, marketing, and all forms of entertainment.

Transmedia Storytelling uses multiple media outlets, concurrently, with each element enhancing and advancing the narrative. This is a better way of involving an ever more fragmented and distracted audience. Done well, transmedia is truly immersive and participatory media. Join us for an overview of prominent transmedia initiatives that have made their way into mainstream entertainment and commerce.


Daniel Lorenzetti
Daniel is a digital creative with a successful track record. He is an award winning documentary photographer – The Birth of Coffee published by Random House – and writer – The Mercuri Cycle – with a diversity of projects both in development and production. Lorenzetti has navigated many creative careers from owning an advertising agency to serving as executive editor of a magazine to working for public television as an investigative reporter and serving as a White House Staff intern. He has confused his parents by briefly serving as an Air Force Academy cadet, and earning English and Economics undergraduate degrees. He then completed an expensive law degree and master’s degrees in journalism and counseling psychology. The psychology degree comes in particularly handy at family gatherings.

Follow Daniel’s Blog at: transmediamatrix.worpress.com

Juan Garcia
Juan is an award winning new media producer and strategist focused on the convergence of emergent technology in entertainment and communications. As a New Media Manager for the University of Texas’ Faculty Innovation Center he has helped develop and launch a series of digital media campaigns and curricula. Along with his work he has served on the board of directors for the Austin Museum of Digital Art, Mobile Film School and the Austin School of Film, and currently sits on the Texas Exes Marketing Committee. A born storyteller and passionate futurist, he has previously spoken about new media trends for Apple, CNN and the World E-Democracy Forum in Paris, France.

Follow Juan on Twitter: JGarcia3rd