“Empowering Users in the Creative World with the Production Power of Technology”

Charlie Boswell
Director, Digital Media and Entertainment, Advanced Micro Devices, Inc. (AMD)

Wednesday, September 6, 2006

Charlie Boswell has been with AMD for 10 years, holds 9 US software patents and currently serves as Director of Digital Media and Entertainment (DM&E). Boswell is an accomplished musician, composer, and director and was featured on Good Morning America in the spring of 2000 for his musical score on and independent film. As Director of DM&E, Boswell works with leading entertainment industry innovators and content creators including George Lucas, Robert Rodriguez, musical artists Eric Clapton, Peter Frampton and Mark Knopfler, and music producers Phil Ramone (Elton John, Barbara Streisand), and Elliot Scheiner (The Eagles, Fleetwood Mac), among others. Boswell is currently working with the family of the late great composer and rock icon Francis Vincent Zappa – Frank Zappa – to re-master the entire Zappa catalog using AMD 64-bit workstations. Charlie is also driving AMD’s Digital Cinema initiative.

Boswell grew up in the serene and almost surreal boyhood home of Walt Disney in north Missouri. A filmmaker and musician since early youth, Boswell dropped out of a musical education and then went on to graduate from the University of Missouri with a Bachelors degree in Electrical Engineering. His change of focus from creative pursuits to engineering has taken him on a rather circuitous route to his current position with Advanced Micro Devices (AMD) as Director of Digital Media and Entertainment. AMD (annual revenue 4 Billion) has recently released their industry leading 64-bit technology. Boswell is helping evangelize AMD64 technology to Hollywood and the entertainment industry at large. Boswell has worked for both the private sector and government on technologies that span medical electronics to software for the Space Shuttle. Through his appearance on Good Morning America in the spring of 2000 Boswell caught the attention of then new CEO, Dr. Hector Ruiz who asked him to utilize his passion for music and filmmaking to drive AMD 64-bit technology into the creative industries.

Boswell’s personal mission in life is to balance artistic performance with the production power of technology, and to empower users especially those in the creative world. Boswell’s Aesthetic Uncertainty Principle – an axiom associating the delicate balance between artistic performance and technology to quantum physics – was recently the focus on an interview published in The Hollywood Reporter.